For the Paris l’été Festival, the visual identity is direct, accessible and open: the photographic image is figurative and places a female figure at its center, while the colours are saturated to capture attention. The logo follows the exact same visual language: legible and explicitly referencing the Eiffel Tower, an iconic monument of the French capital.
• Graphic Identity (logo, typography, stationery) | Edition visual identity | Print media: posters, brochures, fold-outs, Morris columns, merchandising items, etc.
Collaboration from the 2017 to the 2024 editions
