The diamond pattern featured on the façade of the Comédie de Béthune building serves as the basis for the development of a minimal visual identity structured around this single geometric shape. Dominant in the theatre’s architecture, the diamond is equally dominant in its communication: it appears on all media and functions as an immediate sign of recognition.
• Graphic Identity (logo, typography, stationery) | Seasons’ visual identity | Print media: posters, brochures, fold-outs, flyers, production booklets, merchandising items, signage, etc.
Collaboration from the 2017–2018 to the 2021–2022 seasons
