Mark and stand out
The concept
Abstraction to mark and stand out: this is how the visual identity of the Centre dramatique national de Poitiers can be defined. Since the 21-22 season, it has had a new artistic direction and a new name – Le Méta. A blank page on which energetic, urgent lines are applied, expressing the vitality of the new artistic project; an ultra-colored, abundant “landscape” that can be freely interpreted; an invitation to surprise, a representation of the impalpable and the tentative, an evocation of strength and fragility: this is how Cosmogama translates the metamorphosis of Le Méta.
The form
The drawing dominates, occupying all the space. The color palette is close to pastels, to counterbalance the strength of the line. The typography is similar to calligraphy, to further support the handmade aspect of the whole. The logo is red, composed of full and untidy: its sophistication and its bright color contrast with the drawing, wilder, with delicate colors.