Situate in time and space
The concept
We call upon familiar and immediately identifiable visual codes (human figures, monuments, objects associated with summer) to situate the Paris “Été” Summer Festival in both time and space and give it an accessible, open and joyful image. The floral and summery mood adds a timeless, poetic and light touch.
The form
Photography is used figuratively. The bright and sometimes saturated colors are eye-catching. The typography and logo are in line with the visuals: simple, colorful, specific references to the French capital (the logo forms the shape of the Eiffel Tower).