The name makes an image
The concept
The visual identity stages the word “Studio-ESCA”: it is diverted, worked until it becomes an image and gives rise to a totemic form, emblem of the place and the project. The drawings born from this work on typography are intertwined: they reflect the idea of link and path, inherent to any training structure.
The form
The “typography” created for Studio-ESCA is an image and is found at the center of all communication materials. It occupies the space and is affixed like a signature. The visual impact of the original forms is reinforced by the use of three colors, echoing the activities carried out within Studio-ESCA – at once a theater, a company and a school.