A militant identity
The concept
The visual identity is based on the logo. A construction where the letters are assembled, are carried between them to evoke the solidarity and the fraternity, two central concepts of the project of La Marmite. Several variations of this logo exist. Some of them emphasize the following terms inside the word “marmite”: “art”, “soul”, “weapon”. A strong, assertive, committed logo.
The form
The typography is worked manually to highlight the idea of the human. The colors used are black, white and red. This last tint, powerful and politically associated with the left and revolutionary movements, affirms even more the militant character of the project of La Marmite.