Graphic design in movement
The Passedanse network gathers ten partner structures with different artistic lines (theaters, festivals, municipal cultural services), in Switzerland and in France, whose common point is to integrate dance in their programming. The graphic design is in movement, in relief. It is dynamic, diversified and unified, just like the project.
The basic logo is declined in ten versions. Each version is attributed to a partner structure, giving it an identity within the identity. The shapes given to the letters of the word “Passedanse” are multiple and refer to the diversity of the partners. The typography plays on the contrast between rigidity and flexibility, on the optical effect, to evoke the danced gesture.