Embracing all generations
The Am Stram Gram Theater in Geneva is an international center for creation and resources for children and youth, but above all a transgenerational space. The visual identities address and embrace all generations without exception (and stigmatize no-one). Every season has a different universe, depicting a “contemporary wonderland”.
Photography, painting, drawing and collage: the variety of media creates an abundant, vast, inclusive visual universe that is mesmerizing. This diversity is also found in the communication materials (brochures, posters, flyers, related objects etc.), echoing the wealth, spirit of invention and experimentation at the heart of the Am Stram Gram Theater project.