Pure forms for a powerful visual
The concept
The diamond pattern on the façade of the Comédie de Béthune serves as a basis for a minimal and radical visual revolving around this single geometric form. The diamond is dominant in the architecture of the Theater, but also in its communication: it is used on all media and functions as an immediately recognizable symbol of the place and its identity.
The form
The diamond is placed in the forefront of the images, large and in bright, mostly red tones. A typeface similar to that produced by a typewriter is arranged around it – in reference to the Comédie de Béthune’s artistic project specifically centered on contemporary theater writing – against abstract and pared-down backgrounds.