In a different light
The concept
Offering a play on sophisticated ambivalence: we present a refined and sensitive image of this key banking institution, with poetic nuances bearing witness to human stories, which we choose to highlight. Our choices offer an opportunity to listen to and show BNP Paribas Foundation in a different light.
The form
We used archives of artists supported by the BNP Paribas Foundation (excerpts from letters, notes, photographs, objects). The language used is handwritten, handmade, consisting of traces, imprints, lines and threads. The colors are organic (kraft paper, copper). Envelopes hidden under the institutional brochure play with intimacy, celebrating the secret, stimulating perceptions and fostering ties between the Foundation and the art world.
