Alter-signage

Alter-signage takes up the road code signs and offers a poetic version, free of the usual messages.

Alter-signage is an installation of road signs placed where people circulate through a city, a school, a shopping mall, etc. Following in the footsteps of Ben or Robert Montgomery, Alter-signage revitalizes the way we look at the public space and at ourselves, plants a word or a sentence in our minds, which explodes into our reality and heightens it. Short and direct poetic messages, which map out an unexpected tourist route. 

The city enters a dialogue with those who live in it, whether on a long-term or occasional basis. It shares its thoughts, its secrets, its questions. Each signpost acts as a visual boost.

Alter-signage is a poem expanding through space, reinventing circulatory spaces, enriching them in a playful and inventive way. It can be produced in several languages – French, English, Spanish, Italian, Portuguese, Chinese, Arabic.

The itinerary is found on a map on the alter-signage city website. 

 

This device is part of COSMOLANDS, an installation articulated according to several principles; all are in the service of an appropriation and a dynamization of the places of life. We act in the heart of the cities, on the walls forgotten by the eyes, on the sidewalks where we do our shopping, on the writing lines of the crosswalks, along the mountain paths, in the middle of the forest, in the museums, the churches, the festival halls. To help to live, here is the main stake of COSMOLANDS. To help to live one’s space, to live one’s memory, to live the social body to which one belongs. To quote Pina Bausch: our action would seek to invent moments of pure love.